How does setting a new precedent within the automotive world sound? Good, right? A new, innovative idea can be the difference between a car dealership and an elite automobile showroom, built with the customer in mind.
Imagine a customer entering your showroom for the first time, what do they see? Some ratty old posters on the wall with a grimy drinks machine and plastic chairs? Chances are the customer will take one look around, make some excuse and disappear; to be found later on in the afternoon at the dealership down the road where they actually have a sofa and framed photographs on the walls. First impressions are usually lasting so quality must start at the door… Well, ideally in the car park but you get the idea. Now imagine a customer walking into a showroom where new lighting and flooring draws their eye straight to the newest model of car in all its polished glory. A waiting area, or even a place for customers to talk amongst themselves, would be fitted with comfortable sofas, chairs and a drinks machine that allows them to ponder their possible purchases over a fresh cappuccino or relax and flip through a magazine.
The showroom itself would be clean and crisp, with no frills to draw the eye away from the products on sale. A selection of shiny, primped vehicles could be placed around the showroom to show some of what you have to offer. And why should that be all? Why not let customers experience different models in different colours and styles with flashy interactive monitors, almost allowing the customer to take a tour of all the aspects of a new car that the salesman is dying to show off? With a showroom that is designed to perfection, it only leaves the selling part to worry about.